In Feed Videos (Landscape, Square & Vertical) Video Guidelines Always use Instagram tools for best results on Instagram marketing. It is the right place to send your message across, understand peoples' requirements & behaviors and build a deep and meaningful relationship with them. Instagram is the perfect medium to establish yourself as a brand through videos. Seventy-one percent of the businesses around the world use Instagram to reach their audiences.

Make sure the Video length doesn't exceed beyond 40 minutes.

The maximum file size cannot extend beyond 1.75GB.

The aspect ratio for a 360 video is 2:1.

Minimum width for a 360 video is 600 pixels.

Maximum dimensions for a 360 video is 4096 x 2048.

The length of the video could extend to 120 minutes and no more.

When sharing the video in portrait, the aspect ration needs to be 9:16.

It is best to keep the Landscape aspect ratio 16:9.

The Preferred width for landscape & Portrait, however, is 600 pixels.

The length for both landscape & Portrait depends on the aspect ratio.

For both Landscape & Portrait, the video dimensions need to be 1280 x 720.

a) Shared Post Video (Portrait & Landscape) Video Guidelines Since different video formats follow different specs, it gets extremely confusing after a while.īut don't you worry as I am just going to mention individual specs for each video type.

As far as I am concerned, every time I log into my account, all I can see is a feed soaked in videos.īut the problem with Facebook is, there simply are so many types of videos that one cannot really decide which video specs to follow. Let us see the correct video specs for each social media platform one by one: Facebook Video Aspect RatioĮach one of us can tell this from our personal experience that Facebook has become one of the finest mediums to binge-watch interesting videos. To make things easier for you, I am jotting down every spec and size here so that you can start using videos right away.

This is why, most of the forward-thinking brands today, look up to videos, to get noticed, make a mark, convert and delight.īut, to incorporate videos in your social media campaigns, and make the best use of them, you need to take care of all the right social video sizes.

At the moment, videos seem to be the ultimate marketing tool, having the potential to change the entire game for you. Padding interferes with YouTube’s ability to change the player dynamically to your video size and the viewer’s device.Marketing has always been a competitive sphere.Ĭompanies around the world keep up with the latest fads in marketing to stay relevant and top of mind. The padding is white by default, and dark gray when Dark theme is turned on.įor best results, avoid adding padding or black bars directly to your video. If your video has a different aspect ratio, the player will automatically change to the ideal size to match your video and the viewer’s device.įor some video and device aspects ratios like 9:16 vertical videos on computer browsers, YouTube may add more padding for optimal viewing. The standard aspect ratio for YouTube on a computer is 16:9. The YouTube video player automatically adapts to the size of each individual video. YouTube displays videos with different aspect ratios based on the platform and video format.

Square video aspect ratio